منطقه طلایی مدیریت
Golden situation management=People + Organization + environment
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عظیم جعفری

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۱۳۸٩/۱/٢٦ :: ۱٢:۳٥ ‎ب.ظ ::  نويسنده : عظیم جعفری

Two Factor Theory of Frederick Herzberg
According to the Two Factor Theory of Frederick Herzberg people are influenced by two factors. Satisfaction and psychological growth are a result factor of motivation factors. Dissatisfaction was a result of hygiene factors. Herzberg developed this motivation theory during his investigation of 200 accountants and engineers in the USA.


The two Factors in the Theory
* Hygiene factors are needed to ensure that an employee does not become dissatisfied. They do not cause higher levels of motivation, but without them there is dissatisfaction.
* Motivation factors are needed in order to motivate an employee into higher performance. These factors result from internal generators in employees.
Typical Hygiene Factors
*Working conditions
*Quality of supervision
*Salary
*Status
*Safety
*Company
*Job
*Company policies and administration
*Interpersonal relations
 
Typical Motivation Factors
*Achievement
*Recognition for achievement
*Responsibility for task
*Interesting job
*Advancement to higher level tasks
*Growth
 
Combining the hygiene and motivation factors results in four scenario's
*High Hygiene + High Motivation: The ideal situation where employees are highly motivated and have few complaints.
*High Hygiene + Low Motivation: Employees have few complaints but are not highly motivated. The job is perceived as a paycheck.
*Low Hygiene + High Motivation: Employees are motivated but have a lot of complaints. A situation where the job is exciting and challenging. However the salaries and work conditions are not OK.
*Low Hygiene + Low Motivation: The worst situation. Employees are not motivated and have lots of complaints.
 
Herzberg suggests that often work can be arranged and should be arranged in the following ways:
* job enlargement
* job rotation, and/or
* job enrichment.
Besides The Two Factor Theory, Frederick Herzberg is also known for his acronym KITA, which has been politely translated as a Kick In The Pants! Herzberg said that KITA does not produce motivation. But only movement.



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